In the wake of the recent market crash, the watch industry has faced unprecedented challenges. Secondary prices have plummeted, consumer confidence has taken a hit, and brands have increased their Recommended Retail Prices (RRP) to levels surpassing secondary market values. In this blog, we analyze the current state of the watch market, assess consumer confidence, and explore whether it’s time to re-enter the luxury watch market, particularly for Rolex enthusiasts.
Diversification and Opportunity: Current market conditions provide an opportunity to explore a broader range of options. Vintage pieces, overlooked gems from emerging brands, and limited editions are gaining attention. Diversifying collections not only adds uniqueness but also contributes to a healthier and more dynamic market.
Conclusion:
While the past 18 months posed challenges for the watch market, signs of stabilization and a return to a more authentic collecting experience are emerging. The focus is shifting back to the intrinsic value of watches, emphasizing craftsmanship and storytelling. If you’re contemplating re-entering the market, do so with a genuine love for watches, recognizing them as more than just financial assets. Whether it’s a Rolex or another brand, let your collection reflect your passion for horology and appreciation for the art of timekeeping.