Rolex enthusiasts and collectors are once again buzzing with speculation as rumors swirl about potential model discontinuations in 2025. Every year, Rolex makes subtle yet impactful changes to its lineup, often retiring certain references to make way for new innovations. But which models are likely to be discontinued, and what does this mean for collectors and investors?
Understanding Rolex Discontinuation Trends
Rolex is known for its secrecy, rarely confirming or denying discontinuation rumors until official announcements are made at events like Watches & Wonders. However, by analyzing past trends, industry insights, and market shifts, we can make educated predictions about what might be on the chopping block.
Historically, Rolex has discontinued models that have either reached the end of their production cycle or are being replaced by updated versions. The most significant discontinuations in recent years include:
- The Rolex Hulk (Submariner 116610LV) in 2020
- The Rolex Batman (GMT-Master II 116710BLNR) in 2019 (later reintroduced on a Jubilee bracelet)
- The Rolex Milgauss 116400GV in 2023
With these patterns in mind, let’s explore which models might face discontinuation in 2025.
Which Rolex Models Might Be Discontinued in 2025?
Rolex Oyster Perpetual Celebration Dial
The Oyster Perpetual Celebration Dial, introduced as a playful and colorful addition to the lineup, has been a surprise hit. However, Rolex is known for periodically discontinuing unique dial variations, making this a strong candidate for discontinuation.
Rolex GMT-Master II “Sprite” (VTNR)
The left-handed GMT-Master II (VTNR) was a groundbreaking release, but its niche appeal might lead Rolex to phase it out. If discontinued, its rarity could drive up collector demand significantly.
Rolex GMT-Master II “Pepsi” (126710BLRO)
The iconic Pepsi GMT-Master II in stainless steel has been a fan favorite for years, but some speculate that Rolex may shake things up by retiring this reference to make way for new color combinations or materials.
Surprise Discontinuations
Rolex is known for unexpected moves, such as the Milgauss and Cellini discontinuations. Could we see a shock exit from the Datejust or Oyster Perpetual lineup? Time will tell.
How Discontinuations Affect Rolex Prices
Whenever a Rolex model is discontinued, its value in the secondary market often skyrockets due to increased scarcity and collector demand. The Hulk Submariner, for example, saw its price surge after Rolex ceased production. If any of the above models get discontinued, expect a similar market reaction.
Should You Invest in a Rolex Before Discontinuation?
If you’re eyeing a Rolex model rumored to be discontinued, now may be the best time to secure one before prices rise. However, it’s essential to buy from reputable dealers to ensure authenticity and fair market pricing.
At Atlas Watches London, we specialize in sourcing both current and discontinued Rolex models, ensuring that collectors and investors alike can make informed purchases. Explore our latest Rolex inventory here or visit us in-store for expert advice.
Final Thoughts
While Rolex discontinuation rumors create excitement and speculation, the best approach is to stay informed and act strategically. Whether you’re looking to invest or simply appreciate fine watchmaking, staying ahead of the curve can make all the difference.
For the latest Rolex updates and expert insights, follow Atlas Watches London on social media and stay connected with our blog.
Disclaimer: This article is based on industry speculation and analysis. Rolex has not officially confirmed any discontinuations for 2025.