Stunning Concepts
Rolex has remained so popular for almost a century with other excellent watch brands around because of its craftsmanship. Assembling a Rolex watch requires the effort of a machine and human hands to develop an accurate, exceptional, and sturdy timepiece.
While retaining its top position as the best timepiece worn by everyone from A-list celebrities to the United States president, astronauts, and scuba divers, the question that hits many is where one can buy a Rolex watch if they are unavailable from authorized dealers.
How the Demand for Rolex Watches Heavily outstrips its Supply and How You Need to Have Large Spend History with the Retailer to Qualify for a Desirable Piece
Rolex is an exceptional watch brand that has regained its popularity over a century because of the outstanding and sturdy timepieces it offers its consumers. With that, the demand for Rolex watches is high, but their availability is scarce. According to experts, you must establish a reputable relationship with Rolex dealers by spending over $100,000 on a less desirable watch to qualify for the latest model.
While you may assume authorized Rolex dealers would take anyone’s money, watch experts have revealed how purchasing a costly Rolex watch can be complicated. While the demand for Rolex watches is outstripping its supply, the brand had to place restrictions on which customers can purchase a specific watch by deciding if they are the right people to wear Rolex watches.
The more a customer proves to be worth wearing the timepiece, they have higher the chances of securing the opportunity to purchase rare timepieces in their preferred colorways and materials. No matter how much you need to spend on the watch, you must first establish a relationship with an authorized Rolex dealer by spending a significant among on another model before getting your preferred one.
What to Know about High Rolex Demands
As Rolex keeps growing its popularity, its users use social media platforms like TikTok and Facebook to showcase their latest timepieces. Still, others note that Rolex is becoming more selective on who would purchase their products. Some suggest that the pandemic also changed the market demand for Rolex watches, and even though their demand is high, Rolex has not enhanced its supply. The reason for this is the brand didn’t want to depreciate the value of their brand by manufacturing more watches for their customers.
Rolex has also made it clear to the public that it will not increase its watch production to meet customers’ demands as they are trying to retain their client’s long-term value by not flooding the market with their products. With this, it will be hard for first-time Rolex buyers to purchase their dream Rolex watch during their first shopping at any Rolex dealer- even though they can afford it.
As a potential buyer, walking into the biggest Rolex store around can be frustrating as the chances of walking out with your preferred Rolex watch are minimal. You will only come out with your favorite watch from the Rolex watch store if you are a celebrity, have an excellent pre-purchase history, or make an under-the-table payment with the retailer. Rolex has structured its brand in a way they are in total control of its distribution and who purchases its products at its retail level.
Rolex wants to keep perpetuating the picture that there’s a shortage of their products and they have high demand that their production can’t meet their high demand. But in reality, the brand has controlled production to keep its demand even higher. They manage inventory, keep their retailing price a secret, and their previous customers are their priority when supplying the watches.
What Causes the Rolex Shortage?
Knowing the exact cause of the Rolex shortage in the market is complicated. Even though the Rolex supply chain experienced a disruption during the pandemic, leading to the closure of its manufacturing company, experts note that the shortage existed even before the pandemic struck. Here are some of the causes of the Rolex shortage.
High Market Value
The Rolex watches scarcity is also caused by high market value, which is the value given to a product by the investment audience. Over the past years, the market value of Rolex has immensely increased because its limited supply is pushing higher the value of secondary models. Depending on what Rolex model you want to purchase, you may pay over 20% MSRP in a secondary market for a Rolex.
High Demands
Rolex shortage doesn’t apply in all its models, but luxury models like submariners and Daytona. As the internet and globalization are gaining popularity, they are bringing the world’s economy into the 21st century and, in the process, enhancing the pool of prospective customers.
With this theory, it’s true to say the Rolex shortage is authentic and compelled by genuine demand. Most authorized dealers note that Rolex is producing its inventory at a maximum capacity.
If they had to increase their production, they could not do any good but oversaturate the market with surplus products when the industry trend changes. Enhancing their production will also be risk compromising as exclusivity and scarcity, and the brand’s effort to control quality makes Rolex watches desirable.
Places You Can Buy Rolex Watches
Most authorized Rolex Dealers do not sell all the brand watches. To avoid the further struggle with their sales, they end up selling their unsold inventory to non-authorized sellers. This is advantageous to non-authorized dealers as whoever makes bulk purchases gains favor in any market as they often get the best timepiece from Rolex authorized dealers.
Non-authorized dealers are also not bound by Rolex’s strict contracts; they can sell the timepieces in online stores and can adjust their prices based on demand and supply and explore the free market principles.
All these Rolex watches are available today if you are prepared to pay a Premium from dealers like Atlas Watches London. https://atlaswatcheslondon.com Their expertise, special equipment, and skills can help you choose the best and a long-lasting timepiece.
